Why “If You’ve Got It, Flaunt it”

(Why should you feel guilty about flaunting it if you’ve got it?)


The world is a highly competitive marketplace and we all want to have our needs met. We are human and we are fundamentally selfish as a survival instinct. This isn’t a bad thing, this is just who we are.

If you’re a Pepsi, you have to figure out how to differentiate your product from Coke. If you’re a writer, you have to differentiate yourself from everyone else that calls himself a writer. If you’re playing the dating field, you have to figure out how you’re going to differentiate yourself from everyone else that’s single.

How are you going to do that? The first thing you want to do is consistently focus on creating a quality product. Because even if you get people’s attention, which is sometimes the biggest part of the battle, you’re going to need a quality product in order to keep them coming back for more. You can open a swanky new restaurant on 3rd Street but if you cook completely hackneyed and uninspired food, then no one is going to want to go back. Just like Jessica Alba got our attention with her exotic looks, once we found out that her acting is downright terrible it’s no wonder she “retired” from the business.

But let’s assume that you have a quality product; how do you differentiate yourself? It’s going to depend on what your product is. If you’re GoDaddy.com you hire Danica Patrick for racy Superbowl Ads, if you’re Apple you learn how to master the indefinable art or “cool”, or if you’re an actor you learn how to look the part. There’s no shame in flaunting whatever you have to get ahead because it’s a competitive market out there. Attractive women on social media platforms like Twitter and Instagram have a distinct advantage because they can post selfies and tweet jokes about their vagina constantly and beta males will flock to them. Make no mistake, with followers comes power and the ability to generate revenue. If you’re a female writer and you want to get noticed, there is no shame in posting an alluring picture of yourself to get eyes on your work. Of course you want to get famous because of your writing, but you can use your looks get people to notice your writing. And quality content is why they will always stay with you. This goes the same for the sexualized market of dating. If you have an amazing ass or biceps you can wear clothing that will (tastefully) accentuate this to attract more buyers to what you’re selling. You may get judgment and snide comments from those are from “haters”, but those people are just deeply insecure and jealous of your achievements. Not to mention, once you’re successful you’ll be laughing all the way to the bank (or altar).

For a long time I didn’t want to publish the fact that I was a paramedic. I thought it seemed douchey to promote something about me that was meant to be altruistic. Then I looked the world in the face and saw how the machine truly runs. I realized that me being a former paramedic in Connecticut and California is a unique part of my bio and that may get people to notice my work — so I owned it.

Take it from someone who also worked in the field of marketing, the economy is fiercely competitive so you have to do whatever it is to differentiate your brand from others. If you’re a single female at a bar then (tastefully) flaunt your assets, the only people who will judge you are you and the jealous women that don’t have that ability. But you’ll have the attention of all the men in the room. Now you’ve dominated the market and can sell whatever it is that you want. This isn’t compromising who you are because you know that you’re a quality person and are in possession of a quality product. There’s no shame in doing whatever it takes to get noticed in whatever market it is you want to be noticed in. If you’ve got it, then by all means, flaunt it.

[Photo: The famous Sunday marche aux puces (flea market) in the 17th arrondissement of Paris, France.]


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